‍

‍

‍

Client Challenge

A growing Amazon seller managing multiple product categories (specialty foods including chocolate, quinoa, pasta, and coffee) struggled with fragmented data analysis. Their team was:

• Spending 8+ hours weekly compiling reports from different sources
• Unable to quickly identify underperforming SKUs across categories
• Missing opportunities to optimise advertising spend due to delayed insights
• Facing challenges in sharing consistent data across their growing team

‍

Our Solution

We developed a custom interactive dashboard using online visualisation tools completely eliminating the need for excel sheet nightmare - specifically designed to track and analyse their unique KPIs:

Key Features

1. SKU Performance Monitoring
   • Real-time tracking of key metrics including impressions, clicks, CTR, CPC, and spend
   • Period-over-period comparison functionality
   • Visual indicators for performance changes (colour-coded for quick identification)
   • Custom "On Target" status tracking for each SKU indicating if the SKU is on or off the agreed ACOS targets
2. Category-Level Analysis
   • Hierarchical data organization by SKUs (CHOC-12-FBA, QUI-56, etc.)
   • Rollup metrics for campaign-level performance
   • Drill-down capability from SKU to individual campaign level
3. Interactive Filtering & Navigation
   • Customisable date range selection
   • Multiple view options (Campaign Performance, Target Performance, SKU Performance, Overall Inventory)
   • Flexible period comparison options

‍

Implementation Process

1. Initial consultation to understand specific reporting needs and pain points
2. Data source integration and automation setup
3. Custom metric creation and validation
4. Dashboard design and user interface optimisation
5. Team training and documentation
6. Ongoing refinement based on user feedback

‍

Results & Impact

Efficiency Gains

• Reduced reporting time from 8+ hours to under 30 minutes weekly
• Eliminated manual data compilation and formatting
• Enabled real-time decision making for advertising optimisation
• Single shareable link with the entire team eliminating the need for different excel sheets and powerpoint presentations from different sources

Performance Improvements

• Identified underperforming SKUs more often vs. previous weekly lag due to lower reporting overhead
• Optimised advertising spend by quickly identifying high CPC/low conversion products
• Improved inventory management through better visibility of SKU-level performance

Team Collaboration

• Established a single source of truth for performance data
• Enabled seamless sharing of insights across marketing, inventory, and leadership teams
• Facilitated more productive weekly performance reviews with standardised metrics

‍

Client Testimonial

"The custom reporting solution has transformed how we manage our Amazon business. We now have instant access to the exact metrics we need, allowing us to make faster, more informed decisions. The interactive nature of the dashboard means different team members can focus on their specific areas while maintaining overall business visibility." - Director of E-commerce

‍

Unlimited Customisation with our Premium Package

Our premium package clients enjoy unlimited potential for custom reporting solutions. The sky's the limit - if you can imagine it, we can build it. Book a call with us to get a detailed demo on what analytics we can put together for you.

Key Differentiators

• Unlimited customisation potential - no request is too complex
• Fully tailored to each client's specific needs and KPIs
• Interactive filtering and comparison capabilities
• Seamless team sharing and collaboration features
• Scalable solution that grows with the business
• Continuous support and refinement based on evolving needs

‍